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Louise Cooper has always had a love affair with vintage clothes. In 2004 she started collecting with the intention of opening her own vintage clothing store. That dream came true a couple of years later when she opened The Cat’s Meow on Avenue Road. “[Vintage clothing] was unique. It was recycling. It was a great thing to do,” says Louise. “You stood out from other people. Other people couldn’t purchase it. I kind of got hooked on it.”

The Cat’s Meow specializes in the 50’s and 60’s eras but also features designer couture from as far back as the 20’s. Louise sometimes even stumbles across stuff from the Victorian era. She believes that if something is made well, it lasts, and if it's lasted, it's because someone treasured it enough to take care of it.