Impact Kitchen

When fitness trainer Josh Broun and his business partner, Frank Toskan, founder of the mega-successful makeup line M.A.C, opened Impact Kitchen in 2015, the restaurant business was new territory for them. Impact, aptly named, was a major project with a 30-person staff. But thanks to their combined knowledge of the wellness industry and great product design, the endeavor has paid off...and made an impact.

Josh says he could see the shift toward whole foods before it even hit Toronto. “I noticed the change in places like Los Angeles, Miami and New York,” he says. “I was wondering, ‘What’s the best diet for my [fitness] clients?’ I was doing research on paleo, vegetarianism, all the others, and I finally realized there is no perfect diet.”